On set: Nike / Phillie Phanatic
Twenty years making sports content that's actually about something, not just pro athletes and highlight footage cut to a beat. I build the concept, write the script, and make sure every piece is arguing one clear idea. A Gold Clio and a Tribeca selection say the work holds up. The comments say I've won the internet roughly 17 times. I'd like to think both are true.
A comedy-drama pilot: a 57-year-old re-enrolls at her old college under NIL eligibility rules, and has to make the team. Ted Lasso-adjacent tone, built around campus, sport, and second acts.
The story of the 1998 theft of Charlie Sheen's Honus Wagner card from the All-Star Cafe: celebrity investors, a locked case, and a mystery that still has an unanswered thread.
Naming and trophy concepts for the reshaped nine-school Pac-12, turning new matchups into rivalries with real names, real stakes, and real hardware.
I've spent 20 years in advertising production and sports media, and most of that time has gone into the same problem: how do you make a :60 feel like it has a real point of view.
That's the job: find the one true idea, write it clean, and make sure the visuals, the tape, and the copy are all arguing the same case. No filler beats. No pretty shots that don't earn their place.
Outside of client work, I'm building original projects (a scripted comedy pilot, a sports documentary, brand concepts) with the same standard: cohesive, specific, and hopefully funny.